Caption: (from left) K. Michael Robbins, SpencerBANK President & CEO; Lori Kowal, SpencerBANK Vice President of Marketing; Barbie Bell, Davis Advertising Account Executive; Andy Davis, Davis Advertising President
Spencer, MA—SpencerBANK was recently presented a Gold Award in the Brand category at the 3rd Annual Financial Marketing Awards, held on September 23, 2015.
At the awards ceremony, which honors outstanding initiatives and campaigns centered on banks, credit unions and mortgage companies throughout New England, SpencerBANK was recognized for their 30-second commercial lending TV spot, created by Davis Advertising, the Bank’s agency of record.
The ad ran as part of a “Focus” campaign created in 2014, demonstrating how SpencerBANK is aware of life’s demands, but offers financial solutions to help people overcome them and succeed in the future.
Relationships with current customers were strengthened and new ones were built as a result of the “Focus” campaign, which also includes a second TV spot, as well as print and web ads and other collateral.
“We all face challenges each and every day, and we wanted to let our customers know in a relatable and creative way that we have the products and services to help them meet all their financial challenges,” said President & CEO of SpencerBANK K. Michael Robbins. “We are very proud and pleased to receive this award for our collective efforts.”
To view the award-winning TV commercial entitled Business Services, please visit spencerbankonline.com.
Founded in 1871, SpencerBANK is an independent, mutual savings bank serving the residents, businesses, and communities of central Massachusetts from offices in Spencer, Leicester, Rutland, Warren, and Worcester. Deposits are insured in full by a combination of the Federal Deposit Insurance Corporation and the Depositors Insurance Fund. The Bank is an Equal Opportunity Employer, Equal Housing Lender, and SBA Preferred Lender. For more information, visit online, on Facebook or call 800-547-2885.
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