BYB: Start Tonight! 10 Actions for a Better Brand and Better Business Success

Event Details

BYB: Start Tonight! 10 Actions for a Better Brand and Better Business Success

Time: October 23, 2012 from 6pm to 8pm
Location: Center for Women & Enterprise
Street: 50 Elm Street, 2nd Floor
City/Town: Worcester
Website or Map: http://www.cweonline.org/News…
Phone: 508-363-2300
Event Type: education, &, business/networking
Organized By: Rae Lynn Glispin
Latest Activity: Oct 16, 2012

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Event Description

Your business success is largely influenced by your brand: what you are promising and how well you deliver on that promise from your customer's point of view.  No matter what business you are in, there is always a brand gap: the difference between how you think you are doing and how your customer thinks you are doing.  To make your business 'better' you must close the gap in your brand - or create a 'better' brand.

We will begin 10 actions that will allow your brand to work better for you; attracting more of the best clients for you.  This workshop is not about color or font selection, how to design your logo or create your tag line.

By the end of this workshop you will:

  • Have begun the steps to build or renew your brand so that you can increase profits
  • Decide what brand investments you should start -- and which you should avoid or stop
  • Be able to maximize brand awareness, generate leads, and increase business

Pre-registration is required.

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