BYB: e-Marketing for Small Business

Event Details

BYB: e-Marketing for Small Business

Time: November 27, 2012 from 6pm to 8pm
Location: Center for Women & Enterprise
Street: 50 Elm Street, 2nd floor
City/Town: Worcester, MA 01608
Website or Map:…
Phone: 508-363-2300
Event Type: education, &, business/networking
Organized By: Rae Lynn Glispin
Latest Activity: Oct 16, 2012

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Event Description

Your email list can be one of your most valuable marketing tools. Done right, it can turn prospects into customers and customers into repeat buyers. But too often businesses and non-profits ignore email or use it ineffectively, resulting in undelivered, unopened, or unread messages and lost sales opportunities.  In this workshop learn how to create emails that get opened, get read, and get results.  You will learn:

  • How to build a list of people who want to hear from you
  • Making sure your emails get delivered
  • Tips for writing subject lines that get your emails opened
  • Choosing the right email tool for your organization
  • Creating content people want to read
  • Making sure your emails get delivered instead of ending up in spam folders
  • Measuring your results to ensure you’re not wasting your time

Tuesday, November 27 from 6:00pm to 8:00pm $35/2-hour classes.  Partial scholarship may be available.  Please register to attend

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