Health Connector for Business
In advance of the April 1 renewal date, Health Connector for Business will implement a number of marketing, outreach and communications tools to maximize visibility and increase awareness around the new platform.
Messaging will revolve around three main principals:
Outreach and messaging will target small business owners, particularly those in areas identified through the sales strategy, Essex, Middlesex, Norfolk and Worcester (with focus on key cities such as Salem, Lawrence, Lowell, Waltham, Burlington, Framingham, Natick, Worcester, Leominster and Milford), but statewide opportunities will be pursued as well, particularly in and around Boston.
The programming will be run through four platforms: Earned media, paid media, direct outreach to businesses and organizations, and direct outreach to the broker community.
View and download the one-page flyer from the MA Health Connector for Business.